Paradigm Shift in Building Network Marketing Businesses

If you have been around direct sales or network marketing businesses for any length of time you may realize there are some serious challenges with the established business model.  If you mention network marketing it could very well send people scurrying for the nearest napkin, bowl or trash can as the gag reflex kicks in with a vengence.  It ranks right up there with a volunteer root canal…without anesthetic.  Yikes!  It really does give me a physical reaction.  I believed I had written off network marketing forever.  Bummer,  I love the opportunities out there.  Incredible compensation plans, superior products, and mostly control of time. No more social politics at the office…no more Mondays, and oh, no more bosses or employees.

Traditionally though very few can make it in the current model.  Your pick of companies will go quite a ways in that regard. There are many companies in the last ten years that have changed things around to equalize compensation plans so as not to create a third world type economic structure.  What we really need though is a paradigm shift in how large MLM businesses are put together.  Just as one could no longer go door to door for various reasons it is also apparent our previously discussed model is rapidly going by the wayside.  In fact in my opinion, its gone.

So what are we to do?  Why not be a part of the new paradigm…in its infancy.  We need to meet people where they are with day-to-day communication.  It is rare to find your average prospect at home watching the tube these days, unless it is to see the latest Episode of American Idol.  On the other hand email, gmail, facebook, Google, youtube and a host of other social networking variables are collecting visitors by the millions.  I mean who uses a hardbound dictionary or encyclopedia these days?  The question is how do we as independent business people tap into this huge resource? 

Social networking or building your business with Web 2.0.  That’s how we do it.  What is that exactly?  It is the wave of the future.  No longer is the Internet a tool for communicating one way.  It is a very dynamic and collaborative two-way communication tool.  Chances are if you are here you already understand what Web 2.0 is, or a least a few of the components. This new paradigm focuses on building communities of individuals with similar interest by topic or niche where we can share ideas and passions.   In another post we can delve into how we actually get in there and begin to generate prospects, capture some leads and begin to automate some systems to help us in our ventures.  You can download a free copy of a twenty-two page primer on Web 2.0 here.