Paradigm Shift in Building Network Marketing Businesses
February 21, 2009 by timoneill
Filed under Attraction Marketing, Network Marketing
If you have been around direct sales or network marketing businesses for any length of time you may realize there are some serious challenges with the established business model. If you mention network marketing it could very well send people scurrying for the nearest napkin, bowl or trash can as the gag reflex kicks in with a vengence. It ranks right up there with a volunteer root canal…without anesthetic. Yikes! It really does give me a physical reaction. I believed I had written off network marketing forever. Bummer, I love the opportunities out there. Incredible compensation plans, superior products, and mostly control of time. No more social politics at the office…no more Mondays, and oh, no more bosses or employees.
Traditionally though very few can make it in the current model. Your pick of companies will go quite a ways in that regard. There are many companies in the last ten years that have changed things around to equalize compensation plans so as not to create a third world type economic structure. What we really need though is a paradigm shift in how large MLM businesses are put together. Just as one could no longer go door to door for various reasons it is also apparent our previously discussed model is rapidly going by the wayside. In fact in my opinion, its gone.
So what are we to do? Why not be a part of the new paradigm…in its infancy. We need to meet people where they are with day-to-day communication. It is rare to find your average prospect at home watching the tube these days, unless it is to see the latest Episode of American Idol. On the other hand email, gmail, facebook, Google, youtube and a host of other social networking variables are collecting visitors by the millions. I mean who uses a hardbound dictionary or encyclopedia these days? The question is how do we as independent business people tap into this huge resource?
Social networking or building your business with Web 2.0. That’s how we do it. What is that exactly? It is the wave of the future. No longer is the Internet a tool for communicating one way. It is a very dynamic and collaborative two-way communication tool. Chances are if you are here you already understand what Web 2.0 is, or a least a few of the components. This new paradigm focuses on building communities of individuals with similar interest by topic or niche where we can share ideas and passions. In another post we can delve into how we actually get in there and begin to generate prospects, capture some leads and begin to automate some systems to help us in our ventures. You can download a free copy of a twenty-two page primer on Web 2.0 here.
Nature and your MLM Home business opportunity
February 19, 2009 by timoneill
Filed under Network Marketing
Nature and your MLM Home business opportunity.
What can we learn from nature that directly applies to our MLM businesses? Are there aspects of nature that we can apply to growing our business from social networking? I think there are. Living in Nebraska has its advantages. Natures abundance is very real and in your face. I love the outdoors and spend some time out observing and a bunch of time capturing nature on digitally and on canvas. Today I will address the business savvy of geese. Geese are awesome social birds and are experts at team building and support, items of key importance when building a MLM home business opportunity. Geese fly in a “V” formation, the whole flock adds roughly 70% to the flying range of the group when compared to flying individually. Business associates working together with common goals and a sense of family or community can get to where they are going more efficiently because of the synergism created. When a goose falls out of formation the effort of going it alone is quickly recognized. The resistance and drag is quickly reduced upon getting back into formation and taking advantage of the lift created by the bird immediately in front. So if we are at least as smart as a goose we will stay in the group that is moving in the same direction as we want. When the lead goose tires he rotates back in the wing and the next goose flies point. If you have ever watched cycling or been a cyclist, it is the same thing. There is wisdom it taking turns with the hard jobs whether it is flying geese, a peloton of cyclist or a team of people working towards a common goal. A skein of geese will continuously honk their encouragement from behind to those up front. We want to make sure we give encouragement and praise to lift the spirits and foster a winning attitude and mental toughness to those that haven’t taken their turn up front yet. Finally when a goose is wounded, or sick enough to fall out of formation, two geese fall out of formation and follow him down to nurture, help and protect him. The two healthy geese will stay with him until he is healthy and able to fly or he is dead. Only then will they begin the journey on their own or with another formation to catch up with their group. So again if we have the common sense of a goose we will protect one another, stand by one another in times of need and make a few friends who seem to be going in the same direction. We can look into many aspects of nature and find wisdom in dealing with people. Dealing with people is the most important aspect of building a MLM home business. For more information on building a team whether it’s for your real estate company, investment service group or an internet network marketing opportunity I would take a peek at Marketing Merge University.
For more information on geese, check out Wikipedia here. Here is a synopsis of what geese are called. The male goose is called a gander (Anglo-Saxon gandra) and the female is the goose (Webster’s Revised Unabridged Dictionary (1913)); young birds before fledging are known as goslings. A group of geese on the ground is called a gaggle; when flying in formation, it is called a wedge or a skein (see also list of collective nouns for birds).
