F1 Racing Stealing Nascar’s Marketing Chops?

Ok, I am not really an F1 racing fan for a ton of reasons I wont get into but….this is very cool.  Cu-dos to Red Bull’s marketing team for putting this video together.  I really wish one of the team sponsers at Nascar would pick up the idea of keeping their viewing public up to speed on rule changes. I would have loved to have this done for the car of tomorrow when it was coming. This is a great example of attraction marketing.  This video has every possibility of going viral and Red Bull is not asking for anything here,  just providing you, the reader, excellent content.  Are they in business to make money?  Of course.  The point here is that there is no pitch, no trying to sell me something.  I will remember this very cool video though and show it to people as well as remembering the Red Bull car and driver suit.  Sorry I won’t remember the drivers name.  Nice marketing lesson here. Do you think it is effective?