Paradigm Shift in Building Network Marketing Businesses
February 21, 2009 by timoneill
Filed under Attraction Marketing, Network Marketing
If you have been around direct sales or network marketing businesses for any length of time you may realize there are some serious challenges with the established business model. If you mention network marketing it could very well send people scurrying for the nearest napkin, bowl or trash can as the gag reflex kicks in with a vengence. It ranks right up there with a volunteer root canal…without anesthetic. Yikes! It really does give me a physical reaction. I believed I had written off network marketing forever. Bummer, I love the opportunities out there. Incredible compensation plans, superior products, and mostly control of time. No more social politics at the office…no more Mondays, and oh, no more bosses or employees.
Traditionally though very few can make it in the current model. Your pick of companies will go quite a ways in that regard. There are many companies in the last ten years that have changed things around to equalize compensation plans so as not to create a third world type economic structure. What we really need though is a paradigm shift in how large MLM businesses are put together. Just as one could no longer go door to door for various reasons it is also apparent our previously discussed model is rapidly going by the wayside. In fact in my opinion, its gone.
So what are we to do? Why not be a part of the new paradigm…in its infancy. We need to meet people where they are with day-to-day communication. It is rare to find your average prospect at home watching the tube these days, unless it is to see the latest Episode of American Idol. On the other hand email, gmail, facebook, Google, youtube and a host of other social networking variables are collecting visitors by the millions. I mean who uses a hardbound dictionary or encyclopedia these days? The question is how do we as independent business people tap into this huge resource?
Social networking or building your business with Web 2.0. That’s how we do it. What is that exactly? It is the wave of the future. No longer is the Internet a tool for communicating one way. It is a very dynamic and collaborative two-way communication tool. Chances are if you are here you already understand what Web 2.0 is, or a least a few of the components. This new paradigm focuses on building communities of individuals with similar interest by topic or niche where we can share ideas and passions. In another post we can delve into how we actually get in there and begin to generate prospects, capture some leads and begin to automate some systems to help us in our ventures. You can download a free copy of a twenty-two page primer on Web 2.0 here.
Facebook Manifesto Creates Havoc
Ok, here is the scoop on Facebook’s latest shenanigans. I love Facebook as a marketing tool but this needs to be spread so people know what’s up. How many of us actually read the TOS (terms of service) that comes with the many applications, software and social media sites that we participate in? Right, me neither…until now. Facebook’s TOS used to say when you closed your account on their network any previous rights they claimed to your original content you uploaded would expire. Or something to that effect anyway. Not anymore. The new TOS says that anything you upload to Facebook can be used by Facebook however and whenever they want forever and ever, Amen.
So for the huge number of writers and artist that read my blog…that is a big deal. Just make sure you watermark everything so it cant be stolen easily and be mindful of what you upload. Here is the verbage from the contract:
“ You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sub-license) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.”
there are a few lines that used to be at the end of this that no longer appear. It reads…
“You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.”
And further, here is a portion of the termination agreement…
“The following sections will survive any termination of your use of the Facebook Service: Prohibited Conduct, User Content, Your Privacy Practices, Gift Credits, Ownership; Proprietary Rights, Licenses, Submissions, User Disputes; Complaints, Indemnity, General Disclaimers, Limitation on Liability, Termination and Changes to the Facebook Service, Arbitration, Governing Law; Venue and Jurisdiction and Other.”
Finally it is pretty common but, did you know you also agree to arbitration? So just be certain of what you are gicing up. I wtill see awesome value in using Facebook as a marketing tool but will be cognizant of what I am linking to and putting up.
So you decide. Here are the links. New TOS (from 4 Feb 2009) [Facebook]
old TOS (Thanks to Clark!)
Original article by Chris Walters at the Consumerist. http://consumerist.com/5150175/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever
Twitter Thank-you!
Hey! Thanks a ton for following me on Twitter. Here is a free ebook as a token of my sincere appreciation. This book is AWESOME! Chances are you have read it before so it will be a nice treat to re-read it and soak it in. If you haven’t ever read it you are in for a nice surprise. Kick up your feet, grab your favorite hot beverage, stoke the fire and relax. This book will spur some introspection that creates motivation and action. Enjoy. FREE Acres of Diamond’s Download.
Live-Love-Laugh
Tim
http://www.lifebyavision.com
http://www.abundancecreationsecrets.com
F1 Racing Stealing Nascar’s Marketing Chops?
February 13, 2009 by timoneill
Filed under Attraction Marketing, video marketing
Ok, I am not really an F1 racing fan for a ton of reasons I wont get into but….this is very cool. Cu-dos to Red Bull’s marketing team for putting this video together. I really wish one of the team sponsers at Nascar would pick up the idea of keeping their viewing public up to speed on rule changes. I would have loved to have this done for the car of tomorrow when it was coming. This is a great example of attraction marketing. This video has every possibility of going viral and Red Bull is not asking for anything here, just providing you, the reader, excellent content. Are they in business to make money? Of course. The point here is that there is no pitch, no trying to sell me something. I will remember this very cool video though and show it to people as well as remembering the Red Bull car and driver suit. Sorry I won’t remember the drivers name. Nice marketing lesson here. Do you think it is effective?
Tweetergetter Controversy
What is all the hub bub about tweeter getter? Here is a peek a what tweeter getter does, this is copied from the landing page of Gary McCaffrey….
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Your viral tweetergetter system is in motion!
IMPORTANT…
“You’re About To Discover The Secrets Most People Will Never Know About How To Really
Use & Profit From Twitter…”
How To Make Money With Your “Tweets” Using Twitter The Right Way And How To Avoid Annoying Your Followers!
Surefire Strategy To Make Easy Residual Income With Twitter Without Doing Anything Black Hat…It doesn’t get any easier than this…
Insider Secret Tactics On How To Set Yourself Apart From The Twitter Crowd… Most marketers have absolutely no idea how to convert their followers into real traffic and fail miserably to get any results at all…
How To Avoid The Biggest Mistakes Most Marketers Are Making With Twitter To Keep Your Following Growing Daily!
… and much, much more! Just enter your first name and valid email in the form below to learn more about how to use twitter the right way, right now…
——————————
end McCaffrey
So this is controversial because to some it seems black hat. I am not one to use black hat or even grey hat methods to build a list. It just doesn’t sit right with me. I would rather do it the old fashioned way by adding real value to those who land on your site looking for information. In my case the target market for this site is those who are looking for one of two things.
1-a site with personal development tools, infomation and strategies that will help you to be the best your creator intended.
2-those looking for a systematic approach to building an home-based business with an online presence through organic (read free) methods, ie attraction marketing.
These two thing are inseparable because most of us don’t start out with the tools to develop a positive mental attitude that will allow us to live and capture our goals and dreams. Alright so back to tweetergetter. As I mentioned some wont like this because it looks like an underhanded way to take a shortcut. If you take a peak under the hood I think you will agree with me that this is actually fine. It will be an awesome tool to add to your belt if you continue in the vein we teach here. That is to add value to your readers. The whole, give something away free without the expectation that people will buy anything. Help people get what they want first then as a by-product of that you will find what you are looking for.
So check out tweetergetter and see if it aligns with your value system. For an awesome and in depth article, check out Mike Klinglers article’s about this new twitter building tool and using twitter for building your network marketing business at Marketing Merge. As for my reslults, I just started using it and am already getting some results from it. Check back to see how we do, also, let me know how it works for you.
Get a Vision For Success
February 2, 2009 by timoneill
Filed under Attraction Marketing
Ok, I have been a tad down lately. Who knows why. This is a short rant. Maybe because the work involved in this new venture of internet attraction marketing is a bit overwhelming. Maybe its because the learning curve is so big or I am tired of being scammed by slick internet marketers who can afford to hire a gifted copywriter to put together ads and sell me their crap. I dont know!! I just know that when I start getting down I need to boltster my attitude. I mean lets consider what we are trying to do online. Replace a six digit income and do it from home with very little overhead. Sounds easy enough and it can be done. The challenge is being realistic about those expectations. We see the Jeff Walkers or Mike Klinglers or (insert your favorite) of the world and think wow if they can do that….I should be able to do this. I mean is anyone really ten times smarter than me or willing to work ten times as hard? Not likely. What is the difference then. I am sure many differences. But one major difference. Time. Seat time. With time comes knowledege and failure. Maybe you have heard the stroy of Picasso at a outdoor coffee shop. A women saw him there and convinced him to do a sketch of her. It took a few minutes with a pencil on a napkin. When he finished he said that will be 30,000 dallars. With a gasp the women sai, “but it only took you a few minutes”. ”No ma’m” he relied, ”it took me a lifetime and a few minutes”. My point is this. I really believe that a huge number of multi-millionaires will come from the “new frontier”. I will work diligently to become one of them. But lets be realistic. You probably are not going to make a million dollars in the first few months…or years. You could and I dont want to be a naysayer because many people have and will. But what I am saying is lets focus on what we can control. Here are a few things that will help move us along.
1-Set some goals and write them down (a rarity, this will put you way ahead and besides..chaces of succeeding without doing that are slim.)
2-Set workable daily, weekly and monthly tasks and make sure those get done
3-Develop a mastermind group that you can find support and be support. Every one has something they are gifted at and can bring to he table.
4-Get training on internet attraction marketing and social networking.
5-Dont be afraid of failure. Failure is a part of success. It in itself is not an event but part of the process.
6-Read. My kids and family are probably tired of hearing it but… readers are leaders. Continue on you personal growth path. Read positive mental attitude books, self-help books and business books.
You really do need to spend time on what you want and why. Anything worth having is worth working for. This will be hard work no doubt but make it a good work. There will be times when you are down and off, tied and beat-up, like today. That is when I pull out my “why video” and my goals and really soak. I read them daily but when I am down I meditate and really get into detail. It is one common cure for what ails you. So get your vision for success.
Change your Twitter Backdrop
January 31, 2009 by timoneill
Filed under Attraction Marketing, Twitter
Change up your Twitter background to present a professional look.
How to Sign up For a Twitter Account
January 24, 2009 by timoneill
Filed under Attraction Marketing, Twitter
Twitter tutorial that will help your home based business rock. If you are going to work online from home twotter is a must have resource.
Is Twitter Relevent to your Life Path?
January 23, 2009 by timoneill
Filed under Attraction Marketing, Twitter
Here is a great video from my friends at the Common Craft show. It is an over view and answers the question , “what is Twitter?” I may tell you if it is relevant to your Life Path or other business worked from home. After looking at the video you may say something like, oh thats cool but…why? Dan at Empty Easel answers much of the why question. We will address why, and how you can use if for effective marketing later. I believe it can be great tool for marketing your business and it’s part of the whole socal media marketing game. There may be tricks using it that way and much of it is the network you become a part of. As I am not an expert I will find some people who are and bring the information to you.
